What is your brand story? Why should people care about doing business with you? How can you set yourself apart from the clutter of so many other companies doing what you do? We help companies find clarity about their business and identify an authentic and impactful brand story.
What makes your product or service different than every other business in your market segment? We take the time to get to know your business, why you created it, understand your business model, and learn why your customers love to do business with you.
There's a lot of competition out there. You need to focus on two key areas so you can craft messaging that resonates with your target audience:
Defined USPs (Unique Selling Propositions) of your product
Recognition of your customer's concerns, pain points, and challenges
Once you've defined your brand story, how will you tell it? It's important to cohesively take that story out to the market via all communications vehicles including the website, email marketing, social media, PR, blogs, and more.